Packaging design is a crucial aspect of product marketing and branding. It involves creating the exterior of a product's packaging in a way that not only protects the product but also communicates important information to consumers and reflects the brand's identity. Six Dogs Distillery, a craft gin, brand’s intrinsic features focus on farm-life in the Karoo, South Africa, and how the owners’ six dogs have been a key part of the story from the very beginning. Through the use of illustration, typography, colour and design systems the aim was to create a visual experience for the consumer to buy the product. There are numerous gin brands on the shelves of South Africa and in order to stand out to the customer a story had to be told. This was the story of how the owner’s six dogs were his muse to creating this craft gin.