Exploring personas to create meaningful customer experiences.

This project explores six key financial life stages through a series of thoughtfully designed persona profiles. Using Neo Financial's brand colors and visual language, I transformed complex research into an engaging, easy-to-understand experience. The result is an educational resource that makes financial insights more approachable, visually compelling, and enjoyable to explore.

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Lululemon x Neo Financial: When Yoga Meets Fintech

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Mama Dance: The Rhythm of Africa